Throat hit is the sensation that is felt in the back of the throat when the inhalation is taken from the mouth down the throat. There are several factors in throat hit and throat hit, like taste, is totally subjective. Some of the factors to throat hit are nicotine level, purity or quality of the E-Liquid, personal smoking habits or techniques, and the proper usage and care of your hardware. The factor that varies throat hit the most is in the nicotine level. E-Liquids containing more nicotine usually give a greater throat hit.